Rob Moffat
Urban Planner & Placemaking Specialist
Phone:
949.400.0913
Email:
Address:
ima
20341 SW Birch St
Newport Beach, CA 92660
URBANIST, ARTISAN
& STORYTELLER
EXPERTISE
Masterplanning/Placemaking
Strategically mix planning elements and pedestrian scale to create livable cities and dynamic places that encourage and benefit from pedestrian engagement
Urban Design
Artistically integrate natural topography into the built environment through greenscape, water features and hardscape elements while optimizing sustainable practices
Artisan & Storyteller
Creatively adapt storyline, public art and immersive environments into the common realm for an fun, entertaining and
memorable guest experience
Guest Experience & Engagement
GIS & CAD
Urban Design & Environment Artist
Public Charrette Workshops
Planning Team Specialist
Feasibility & Entitlement Counsel
PROJECTS &
CURATED GUEST EXPERIENCES
Pendry Park City
Park City, Utah
Pendry Park City is a contemporary mountain enclave bringing the mastery of Utah’s awe-inspiring landscape to new heights. A ski in/ski out hotel nestled in the center of Canyons Village, Pendry Park City is a year-round slopeside retreat where modernist design inspires an exceptional experience with every visit.
Opening 2022
Motiongate Resort & Theme Park Dubai, UAE
$750 M Hollywood-styled destination is the Middle East's largest theme park resort showcasing themed areas, rides and attractions.
Collaborated with Dubai Parks and Resorts, Gensler, Dynamic Engineering Consultants and other design consultants to create the park's 90-acre master plan, seamlessly integrating hardscape and landscape links to create a dynamic guest experience
Harrah's Resort So. California
San Diego, California
Harrah's remodeled and rebranded an underperforming asset into 21-story, 20-acre hotel and conference center in Northern San Diego.
Looking for ways to boost non-gaming revenue and encourage repeat business, Harrah's added DIVE! a new oasis-themed pool deck with hot tubs and private cabanas, a lazy river float stream as well as swim up bars and blackjack tables. The transformative expansion also features a new arrival corridor, from freeway intercept and gateway signage and to full-service guest check-in.
USA Today named it a "Top 10 Resort Pool in America"
The District at Tustin Legacy
Tustin, California
One of Orange County's largest retail and lifestyle centers, The District at Tustin Legacy features a series of inwardly facing restaurants, stores and boutiques linked together by shaded plazas. The landscape design has pavers embedded with colored glass which shimmer with sunlight. Overhead, shade trellises and loggia are covered with colorful bougainvillea. Customers walking through the site enjoy a visual gallery of plants, a play zone with bubbling water blasts and two large fireplaces surrounded with overstuffed furniture, ambient lighting and fragrant gardens. A performance stage offers an opportunity for live entertainment and social gathering.
The success of this design led to a second commission, The District at Tempe Marketplace.
MASTERPLANNING & URBAN DESIGN
PUBLIC REALM
Links, Pathways, & Connections
INSPIRATION
Global Environments that
Engage, Captivate & Entertain
CLIENTS & COLLABORATORS
CAREER / EDUCATION
2003-Current
Principal & Partner
Director of Themed Entertainment Practice
ima design
Built and leads firm's $10M internationally acclaimed resort & themed entertainment practice, with destinations in US, Asia & Dubai.
Collaborates with leading entertainment companies, architects and theme strategists to create dynamic visitor experiences through storytelling, artistry and magic across global resorts, theme parks and urban destinations.
Optimizes asset value through feasibility analysis and site use strategies, master planning, phasing, infrastructure and market differentiation
Public realm specialist creating dynamic urban environments by strategically linking gateway and arrival corridors, landscape design, hardscape, multimedia and performance venues
Director of Entitlement Services, leading community and charrette workshops to expedite public approvals and development delivery
Responsible for in-house quality control, annual staffing, budgeting and technology integration
1998-2003
Urban Design
Rabben/Herman 3 yrs
EDAW, Newport Beach, CA 2 yrs
Walt Disney Imagineering, Glendale, CA 1 yr
1998
Bachelor's Degree
The Ohio State University
Knowlton School of Architecture
Landscape Architecture